Studio Spass

Studio Spass is a Rotterdam-based agency that works across print, branding, web and spatial design projects. Founded by Jaron Korvinus and Daan Mens in 2008, the studio combines a rigorous, considered and intelligent approach with a playful sensibility. They understand that powerful and effective visual communication needs both original ideas and faultless execution, and the team prides itself on its perfectionist eye for the little details as well as its innovative conceptual thinking. Jaron and Daan continue to oversee the studio’s output and have built a diverse team of specialists as well as a wider network of creatives on which they can draw. Studio Spass works closely with clients and believes in genuine collaboration to develop the best visual solutions possible but that doesn’t mean slavishly following a brief – rather they like to challenge their clients and make sure their designs are answering the right questions.


Lifespan is a performative print installation presented by Studio Spass at the 2021 Typojanchi International Typography Biennale ; The Turtle and the Crane. Lifespan will be a multi layered paper installation inspired by Korean Bujeok talisman paper. Lifespan will consist of 12 layers of coloured paper with a printed typographic design. Each layer is uniquely designed and will make references to the 10 symbols of longevity.

Within the layers we will integrate English — Chinese and Korean characters. Each individual sheet displays a piece of the typographic work but will also hold a general message of positivity for the visitors of the biennale. for duration of the biennale the work will be revealed layer by layer in a performative way. The work is inspired by natural and artistic visual elements that refer to time. With this installation Studio Spass researches the relation between typography and life.

  • 2021
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Under the theme of harmony and balance, “Presence and Persistence” invites 11 teams of artists from Korea and other counties who have shown positive and creative homeostasis, including Helmo (Montreuil, France) and Miju Lee (Busan, Korea), There is also the in-house Ghost Collective (Seoul), Studio Spass (Rotterdam), Club Sans (Seoul, Reims), Bin Koh (Amsterdam), Simo Tse (Amsterdam), Dongwan Kook (Seoul), Naky Hwang (London), and TUKATA® (Incheon). Works by these artists invited from a number of cities are installed all over the exhibition venue, and Culture Station Seoul 284 connects all these different parts of the event. This part consists of leading works of Typojanchi 2021, expressing the theme “Typography and Life” in the most profound way.

Slowly with a turtle
Quickly with a crane
With a Turtle
With a Crane