yang-jang

yang-jang is a type design studio which refers to a shop that sells typefaces created by Latin alphabet designer Heejae Yang and Hangeul designer Sooyoung Jang. Heejae Yang is in charge of designing Latin alphabet fonts at the type design studio yang-jang. Sooyoung Jang is in charge of designing Hangul fonts at the same studio.

Smile brings fortune

“Hello, everyone. It’s Monday morning, the beginning of the week. We hope you have a wonderful week full of love ahead! Speaking of love, you use a lot of hearts when you talk to each other, right? We made a font full of hearts so that senior citizens can share more love. We are sure you’ve been disappointed that hearts only decorate the background image, but now you can add hearts in the letters and express your feelings twice as much! yang-jang supports senior citizens’ new lives.” (Motion graphic: WALKER)

  • Single-channel video
  • 2021
  • Coming soon.
  • Coming soon.
  • Coming soon.
  • Coming soon.

3. ♥︎4U

In a group cell phone chat window where a family is gathered, they share messages wishing for the well-being of their family members. Those image files are intriguing. The text gathering all the positive words in the world and old-fashioned images are combined in the memes, which contain sincerity praying for the happiness of their family. People have long wished for the well-being of their family. In ‘♥4U’, font designers and photographers send warm replies to the messages they have received using text and images, the two key elements of the greetings wishing for the receiver’s well-being. When considering the real time and spatial environment in which not only Internet memes but also greetings are shared, we can come up with the front of the memorial service table on the morning of a Korean holiday. At this exhibition, through the friendly-looking, old TV sets installed in front of the folding screen and the messages contained in them, we hope viewers will get an opportunity to look at common memes shared between family members from a new perspective.

Slowly with a turtle
Quickly with a crane
With a Turtle
With a Crane