Hyeongwon Ha

Hyungwon Ha majored in visual design at Seoul National University. She is interested in creating new Hangeul forms with strong readability and makes title lettering for M/V, animations, as well as advertisements. As a graphic designer, she also produces printed materials, and works on exhibitions and brand identities. She recently worked as a brand designer at BATON. In her spare time, she is personally developing typefaces. So far, Dyowoong, a typeface for vertical writing in the banggakbon (woodblock-printed novels) style, and FDSC.txt for the magazine FDSC.txt vol.1 of the same name have been released. Based on these experiences, she often holds lettering classes and workshops for students and designers.

Peace of Heart

One senior citizen meme contains the older generation’s answer to the question “What is important in life?” Such theoretical words must look so laid-back and old-fashioned to the younger generation fighting the problems we face every day. However, when the designer received such a meme, it was quite comforting to her in that everyone’s life goes on even though they could not solve one of life’s fundamental challenges. When you get lost between essential questions you ask yourself, these general answers are always the starting point for you to return to.

The three main themes mentioned are as follows. The first is to suggest that we appreciate the fact that life is given. Next, the memes emphasize health, a sense of belonging, and love, are of which are basic elements to maintain life. Lastly, they suggest that we find our own values for self-realization in our lives. Hyeongwon Ha made some greetings to send to her family and friends for herself, someone who rarely sends people greetings. Instead, she decided not to send them more than twice a year.

  • Single-channel video
  • 2021
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3. ♥︎4U

In a group cell phone chat window where a family is gathered, they share messages wishing for the well-being of their family members. Those image files are intriguing. The text gathering all the positive words in the world and old-fashioned images are combined in the memes, which contain sincerity praying for the happiness of their family. People have long wished for the well-being of their family. In ‘♥4U’, font designers and photographers send warm replies to the messages they have received using text and images, the two key elements of the greetings wishing for the receiver’s well-being. When considering the real time and spatial environment in which not only Internet memes but also greetings are shared, we can come up with the front of the memorial service table on the morning of a Korean holiday. At this exhibition, through the friendly-looking, old TV sets installed in front of the folding screen and the messages contained in them, we hope viewers will get an opportunity to look at common memes shared between family members from a new perspective.

Slowly with a turtle
Quickly with a crane
With a Turtle
With a Crane