Jookyung Kim

After graduating from the Department of Visual Design at Seoul Women’s University in 2017, Jookyung Kim joined the AG Typography Institute in August of that same year and has been drawing fonts. She developed the Hwayangyeonhwa font, which reinterprets Gungche (the court style of Hangeul calligraphy), and the AG Hunminjeongeum font that supports the Hangeul off the past. She is currently drawing Choteuktae Myeongjo (extra black, serif style font).

Fantastical Pseudo-science

People check their daily horoscope, read their fortune for the New Year, or look at tarot cards about their concerns. They all find answers to their questions about fortune in life in their own ways. When simple division signs, lucky objects, and lucky colors are in harmony with people’s situations, they are sometimes called pseudoscience and enjoyed with gaiety.

Senior citizens’ memes resemble a lucky charm that captures only joy in their own vernacular so that the unknown today or the future will always be healthy and happy. It might be a fantastic pseudoscience that a person who has lived longer than others sends to future generations. This work reinterpreted senior citizen’s memes, focusing on the kind regards and luck the older generation wish for today’s people.

  • Single-channel video
  • 2021
  • Coming soon.
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3. ♥︎4U

In a group cell phone chat window where a family is gathered, they share messages wishing for the well-being of their family members. Those image files are intriguing. The text gathering all the positive words in the world and old-fashioned images are combined in the memes, which contain sincerity praying for the happiness of their family. People have long wished for the well-being of their family. In ‘♥4U’, font designers and photographers send warm replies to the messages they have received using text and images, the two key elements of the greetings wishing for the receiver’s well-being. When considering the real time and spatial environment in which not only Internet memes but also greetings are shared, we can come up with the front of the memorial service table on the morning of a Korean holiday. At this exhibition, through the friendly-looking, old TV sets installed in front of the folding screen and the messages contained in them, we hope viewers will get an opportunity to look at common memes shared between family members from a new perspective.

Slowly with a turtle
Quickly with a crane
With a Turtle
With a Crane