Jinhyun Park

Jinhyun Park works with letters as a graphic designer, draws letters as a type designer, and often provides education programs related to letters. In 2018, Park released Galmaetbit, a typeface exclusively for vertical writing, and is currently drawing a sans serif type family “Jibaek” for the main text. She has participated in exhibitions such as 50 People, 50 Types (2020), WIPF3 Poster Town Monochrome Show (2019), and the Seoul International Book Fair 2016: Special Exhibition for the 570th Anniversary of the Promulgation of Hunminjeongeum (2016).


Comforting or instructive messages decorated in small photographs are usually based on heart-warming attention to the receiver, but for some people they are read as superficial support that sounds hollow or as part of a conversation that is difficult to answer. In addition, various decorations added to attract the reader’s attention may interfere with the communication of the content or cause the image to be ignored.

As such, senior citizens’ memes often result in something different from what was originally intended. This work changes the irony of these memes and the sense of distance between the sender and receiver into a relationship between meaning, expression and fonts to reconstruct senior citizens’ memes.

  • Single-channel video
  • 2021
  • Coming soon.
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3. ♥︎4U

In a group cell phone chat window where a family is gathered, they share messages wishing for the well-being of their family members. Those image files are intriguing. The text gathering all the positive words in the world and old-fashioned images are combined in the memes, which contain sincerity praying for the happiness of their family. People have long wished for the well-being of their family. In ‘♥4U’, font designers and photographers send warm replies to the messages they have received using text and images, the two key elements of the greetings wishing for the receiver’s well-being. When considering the real time and spatial environment in which not only Internet memes but also greetings are shared, we can come up with the front of the memorial service table on the morning of a Korean holiday. At this exhibition, through the friendly-looking, old TV sets installed in front of the folding screen and the messages contained in them, we hope viewers will get an opportunity to look at common memes shared between family members from a new perspective.

Slowly with a turtle
Quickly with a crane
With a Turtle
With a Crane