Youngsun Kim

Youngsun Kim is a graphic designer and brand designer based in Seoul, working on print design, branding, lettering, and illustration. Kim mainly works by combining interesting-shaped letters with various projects. Kim has participated in exhibitions such as 100 Films 100 Posters, Big River Poster Festival, Weltformat Korea, “THEN TO NOW” Gate way, and TUKATA NEW BLUE CHALLENGE.

A Message of Wisdom

In conversations with senior citizens, many of whom are more accustomed to writing letters and are awkward with abbreviations, we often find cheerful messages for each day of the week, seasonal greetings, or texts to convey hope and well wishes for their family members’ health. As a generation who loved poetry and literature, seniors enjoy repetition of syllables or small puns using homonyms.

The designer collected a variety of writings by seniors, such as social networking service (SNS) profile messages, frequently used memes, and texts they share with close people. The designer then classified them by category. Among their messages and writings that contain adult wisdom, advice and support in life were selected (For example, messages titled “We Are Heroes of the Play Called Life,” “Don’t Hate, but Love,” “However Sad You Are, Today Will Pass but There is Always Tomorrow”.) These themes were then visually reinterpreted for younger people. When creating memes by borrowing senior citizens’ expressive methods, the animation motion method is applied to PowerPoint, expressing them so that people will be familiar with through their televisions.

  • Single-channel video
  • 2021
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3. ♥︎4U

In a group cell phone chat window where a family is gathered, they share messages wishing for the well-being of their family members. Those image files are intriguing. The text gathering all the positive words in the world and old-fashioned images are combined in the memes, which contain sincerity praying for the happiness of their family. People have long wished for the well-being of their family. In ‘♥4U’, font designers and photographers send warm replies to the messages they have received using text and images, the two key elements of the greetings wishing for the receiver’s well-being. When considering the real time and spatial environment in which not only Internet memes but also greetings are shared, we can come up with the front of the memorial service table on the morning of a Korean holiday. At this exhibition, through the friendly-looking, old TV sets installed in front of the folding screen and the messages contained in them, we hope viewers will get an opportunity to look at common memes shared between family members from a new perspective.

Slowly with a turtle
Quickly with a crane
With a Turtle
With a Crane