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The initial cover design system of Faber Finds exploited that possibility (now it has been replaced by a more generic template). Darren Wall, then senior designer at Faber and Faber, developed a generative template by which a different design is computationally created for each title. He commissioned Marian Bantjes to design four different borders, one for each genre: non-fiction, fiction, arts and children’s. The borders were then abstracted and disassembled into small units for a custom software written by Karsten Schmidt, which would reassemble them into endlessly varied patterns within certain parameters. A bespoke typeface was designed by Michael Place, which was inspired in part by the double-f logo of Faber and Faber.
Even if each copy is uniquely generated, all the Faber Finds covers produced by the system look remarkably consistent, making sure that they all belong to the same brand. One can imagine that much study and experimentation must have been done in finding right parameters and rules to harness the theoretically infinite possibilities.