Typojanchi 2013
Seoul International Typography Biennale

August 30–October 11
10:00 am– 7:00 pm
Closed every Monday
Free admission

Culture Station Seoul 284
1 Tongil-ro, Jung-gu
Seoul 100-162, Korea
T. 82-2-3407-3500
F. 82-2-3407-3510

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Hosted by
Ministry of Culture, Sports and Tourism

Organized by
Korea Craft & Design Foundation
Korean Society of Typography

Credits

Typojanchi 2013
Administration Office
Korea Craft & Design Foundation
5F, 53 Yulgok-no, Jongno-gu
Seoul 110-240, Korea
T. 82-2-398-7945
F. 82-2-398-7999
E. typojanchi@kcdf.kr

Typojanchi 2011

Franz Kafka: Gesammelte Werk in zwölf Bänden
 
2008
Offset lithography, cut and glued, cover
12 x 19 cm each; thickness and extent vary
Frankfurt am Main: Fischer Taschenbuch

Vier für Texas
Founded in 2002, Frankfurt a.M.

vier-fuer-texas.de

Some famous authors would sign their work with equally famous signatures: J. D. Salinger, Ernest Hemingway, James Joyce, T. S. Eliot, Truman Capote… and Franz Kafka. Vier für Texas’s design of the Fischer Kafka collection exploits that asset.

In fact, the author’s signature was also used on the covers of an earlier edition of a Kafka collection published by the same German publisher in the 1970s. A main difference is that now a full signature is printed across the twelve volumes, while in the previous edition a single word “Kafka” in the author’s handwriting appears on each cover, reversed out on black background. The implication would seem that the 1970s edition treats each volume as a self-contained work, while the recent publication emphasizes continuity within the body of work, a single volume being a fragment, a piece of a whole. Furthermore, the signature on the 2008 collection is cropped in such a way that it is not immediately recognizable on an individual cover: you need the full set to get to know the author.

On each cover, the almost abstract, stark black strokes on white background are counterpointed by the publisher’s small logo in color. The text is arranged differently each time, finding its place according to the composition determined by the cropping of the signature. As a result, the typography creates a lyrical flow over the twelve volumes—provided that they are arranged in right order! With much white space around the elements, the overall atmosphere is lighter and airier than the dark and somber earlier covers. It is not clear if this reflects a changed perception of the author’s work, but it does feel liberating.


Vier für Texas is an advertising and branding agency based in Frankfurt a.M. The clients include Frankfurter Allgemeine, Deutsche Bank, Volvic, Messe Frankfurt, S. Fischer Verlag and the City of Frankfurt. It has won many international awards, including iF Communication Design Award and Red Dot Communication Design Award in 2009 for the Fischer Kafka collection.

Kafka

Kafka

Kafka

Kafka

Kafka

Kafka

Kafka

Kafka

Kafka

Kafka

Kafka

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Kafka

© Typojanchi 2013