Typojanchi 2013
Seoul International Typography Biennale

August 30–October 11
10:00 am– 7:00 pm
Closed every Monday
Free admission

Culture Station Seoul 284
1 Tongil-ro, Jung-gu
Seoul 100-162, Korea
T. 82-2-3407-3500
F. 82-2-3407-3510


Hosted by
Ministry of Culture, Sports and Tourism

Organized by
Korea Craft & Design Foundation
Korean Society of Typography


Typojanchi 2013
Administration Office
Korea Craft & Design Foundation
5F, 53 Yulgok-no, Jongno-gu
Seoul 110-240, Korea
T. 82-2-398-7945
F. 82-2-398-7999
E. typojanchi@kcdf.kr

Typojanchi 2011

A Seed
Mixed-media installation
Dimensions variable

Xiao Mage and Cheng Zi
Founded in 2000, Beijing:
Xiao Mage, b.1975, China
Cheng Zi, b.1975, China

A Seed, a new installation by Xiao Mage and Cheng Zi, is a meditation on the process of interpretation. As designers, they are constantly involved in interpretation: between a client and a consumer, between conception and realization, between different mediums and languages. A designed product may be beautiful, but the process of interpretation is usually painful. Consisting of paper flowers, balls and a drawing, A Seed attempts to represent a “triumph over the pain of endless drudge” that is the struggle of interpretation, and capture the relaxed and joyous state of mind one enjoys when a work has been completed. Here, the seed signifies “freedom, romance and dreams,” and a work’s completion is described as an “eternalized moment of a seed’s freedom of flight.”

Xiao Mage and Cheng Zi are graphic designers based in Beijing. They studied graphic design at Tsinghua University, Beijing. As an independent design studio, their work takes an integrative approach that combines editing and designing in a fluid process. The books they designed have won widespread recognition, including the Most Beautiful Books in the World prize at the Leipzig Book Fair, the New York ADC Award, Shenzhen Biennale award and the Beauty of Books in China. Their work has been included in the exhibitions Beijing International Design Triennial (2011), Icograda Beijing Typography Exhibition 2009, Forms of Inquiry (2009, BolteLang, Zurich) and Get It Louder (2007, Beijing), among others.

A Seed

A Seed

A Seed

© Typojanchi 2013