Typojanchi 2013
Seoul International Typography Biennale

August 30–October 11
10:00 am– 7:00 pm
Closed every Monday
Free admission

Culture Station Seoul 284
1 Tongil-ro, Jung-gu
Seoul 100-162, Korea
T. 82-2-3407-3500
F. 82-2-3407-3510


Hosted by
Ministry of Culture, Sports and Tourism

Organized by
Korea Craft & Design Foundation
Korean Society of Typography


Typojanchi 2013
Administration Office
Korea Craft & Design Foundation
5F, 53 Yulgok-no, Jongno-gu
Seoul 110-240, Korea
T. 82-2-398-7945
F. 82-2-398-7999
E. typojanchi@kcdf.kr

Typojanchi 2011



Bulletins of the Serving Library
Offset lithography, cut and glued, cover
Berlin: Sternberg Press / New York: Dexter Sinister

No. 1:
16.5 x 23.5 x 0.7 cm, 96 pp

No. 2:
16.5 x 23.5 x 1.2 cm, 160 pp

No. 3:
16.5 x 23.5 x 1.6 cm, 224 pp
Published as a catalog for the exhibition Ecstatic Alphabets/Heaps of Language (MoMA, New York, 2012) curated by Laura Hoptman

No. 4:
16.5 x 23.5 x 1.4 cm, 200 pp
Produced under the auspices of the research program Dexter Bang Sinister at Kunsthal Charlottenborg, Copenhagen, January 21–October 28, 2012, curated by Rhea Dall

No. 5:
16.5 x 23.5 x 1 cm, 152 pp
Supported by the Goethe-Institut New York

David Reinfurt
Born 1971, USA

Stuart Bailey
Born in 1973, UK

Angie Keefer
Born 1977, USA

The Serving Library is a “cooperatively-built archive that assembles itself by publishing” founded in 2011 by David Reinfurt, Stuart Bailey and Angie Keefer. It consists of three components: a website that gathers materials as they are produced, and provides them as PDFs for the public to freely download; a small physical library of objects and books that is currently traveling from place to place, temporarily occupying donated spaces of various art institutions; and the Bulletins of the Serving Library, a publishing program that periodically assembles the PDFs already published on the website and distributes them as a printed journal. Following a line from Dot Dot Dot, a journal Stuart Bailey co-founded in 2000 and continued to edit and design until the last issue published in 2010, the Bulletins cover various themes including library, media, time, language, typography, education and black-and-white psychedelia.

According to the creators, the Serving Library is at the latest stage of the evolutionary lineage of library. First, libraries were modeled on the idea of archive, preserving and protecting important documents, restricting public access; then there came the “circulating libraries,” which ensured books and other resources to be used, rather than simply saved, by the public. Combining and extending the two previous models, the Serving Library was conceived as a “distributing library.” It taps on the latest technology of the Portable Document Format (PDF), by which a document may retain—unlike pure text data—the integrity and identity of printed pages, but can be limitlessly duplicated, downloaded and circulated via the internet. Thus the motto of the library, Hospitum ad infinitum—infinite hospitality.

“Infinity” can be interpreted not only in terms of unlimited quantity, but also as a concept of structure or process: a loop, as aptly depicted by its typographic symbol (∞). The ambition of the Serving Library is not simply initiating a new mode of accumulating and distributing documents, for it is a site of production as well. “Publishing and archiving have traditionally existed at opposite ends of the trajectory of knowledge production,” observes the Serving Library’s creators. “[But] here, in accord with the cheap and easy distribution afforded by an electronic network, they coalesce into a single process.” Perhaps, then, the Serving Library is a spatial metaphor for what really is a temporal process. And time, incidentally, was among the themes of its first Bulletins.

David Reinfurt is a graphic designer and writer in New York City. He graduated from the University of North Carolina in 1993 and received an MFA from Yale University in 1999. In 2000, he founded O-R-G inc., a flexible graphic design practice composed of a constantly shifting network of collaborators.

Stuart Bailey studied graphic design at the University of Reading, and graduated from the Werkplaats Typografie, Arnhem, in 2000. His work explores various aspects of graphic design, writing and editing, mostly in the form of publications made in collaboration with artists. Since 2006, he and Reinfurt have been working together as Dexter Sinister.

Angie Keefer, a writer, editor and occasional librarian, graduated from Yale University in 1999. Her speculative nonfiction traces circuitous routes through highly specialized information. She currently lives and works in New York City.

Bulletins of the Serving Library

Bulletins of the Serving Library, no. 1

Bulletins of the Serving Library

Bulletins of the Serving Library, no. 2

Bulletins of the Serving Library

Bulletins of the Serving Library, no. 3

Bulletins of the Serving Library

Bulletins of the Serving Library, no. 4

Bulletins of the Serving Library

Bulletins of the Serving Library, no. 5

Serving Library


Serving Library


Serving Library

Installation view at Typojanchi 2013

© Typojanchi 2013