Typojanchi 2013
Seoul International Typography Biennale

August 30–October 11
10:00 am– 7:00 pm
Closed every Monday
Free admission

Culture Station Seoul 284
1 Tongil-ro, Jung-gu
Seoul 100-162, Korea
T. 82-2-3407-3500
F. 82-2-3407-3510


Hosted by
Ministry of Culture, Sports and Tourism

Organized by
Korea Craft & Design Foundation
Korean Society of Typography


Typojanchi 2013
Administration Office
Korea Craft & Design Foundation
5F, 53 Yulgok-no, Jongno-gu
Seoul 110-240, Korea
T. 82-2-398-7945
F. 82-2-398-7999
E. typojanchi@kcdf.kr

Typojanchi 2011

English / 한국어

New Photo: 10 Years
Offset lithography, sewn, covers, case
Four volumes and a supplement
32 x 45 x 5.8 cm overall
Beijing: Three Shadows Photography Art Centre

He Hao
Born in 1975, China

He Hao earned his MFA from the China Central Academy of Fine Arts (CAFA), Beijing, where he is teaching currently. Since 2011, he has been studying design research and education in the doctoral program of the same school. He has been working independently since the early 2000s, focusing on book design. He has never been affiliated with any professional organizations, and has almost always worked on his own, like a lone artisan. The hermit-like outward persona, however, can be misleading: He Hao has produced more than a hundred books during the past ten years, and they have played a significant role in communicating internationally the work of contemporary Chinese artists, including Ai Weiwei, Lin Tianmiao, Zhan Wang, Yang Fudong, Xu Bing and Ye Jintian.

It is important to note that most of the books He Hao designed were published independently—not by large government publishing houses—with limited resources. He would bring his knowledge and skills to make the most out of given means. This has necessitated—and indeed, justified—a focus on the content, the meaning of a work, with the designer functioning also as an editor. This practice has helped form a certain way of working in the increasingly active scene of Chinese independent cultural publishing: a designer and an artist or a writer work symbiotically on a project based on mutual understanding; a designer may bring his or her own insights to the project, not for the sake of “design” itself, but to contribute to the content; the resulting work will bear the virtue of the open dialogue, contributing in turn to the culture at large.

“Dialogue” is a key aspect in He Hao’s body of work, but it does not only mean a discussion with his contemporaries: it also means a conversation with history. New Photo: 10 Years is a commemorative edition of New Photo, a “private collaborative journal” edited and published by the photographers Liu Zheng and Rong Rong in Beijing from 1996 to 1998. The edition presents facsimile reprints of all four issues of the seminal magazine in a carefully constructed box. Here, He Hao’s treatment is very subtle. The cloth-covered box is respectful yet restrained. The reprinted issues are left to speak for themselves, with all the rough energy and vividness. The design of the supplement does not attempt to imitate the original journals: instead, it adopts a calm typography for the subject that deserves a serious retrospection. New Photo was published while He Hao was still a student. It was a forerunner not only of Chinese contemporary photography, but also of the kind of independent publishing that He Hao himself is now part of. In this respect, New Photo: 10 Years can be seen as an homage to his precedents, as well as a valuable reminder of his own roots.






© Typojanchi 2013