Typojanchi 2013
Seoul International Typography Biennale

August 30–October 11
10:00 am– 7:00 pm
Closed every Monday
Free admission

Culture Station Seoul 284
1 Tongil-ro, Jung-gu
Seoul 100-162, Korea
T. 82-2-3407-3500
F. 82-2-3407-3510


Hosted by
Ministry of Culture, Sports and Tourism

Organized by
Korea Craft & Design Foundation
Korean Society of Typography


Typojanchi 2013
Administration Office
Korea Craft & Design Foundation
5F, 53 Yulgok-no, Jongno-gu
Seoul 110-240, Korea
T. 82-2-398-7945
F. 82-2-398-7999
E. typojanchi@kcdf.kr

Typojanchi 2011

Offset lithography, sewn in sections, cover
14.8 x 20 x 2.8 cm, 400 pp

Zhang Shoupin
Born in 1980, China


Zhang Shoupin is a graphic designer, design researcher and teacher based in Beijing. Focusing on urban, architectural and public cultural fields, Zhang sees graphic design as an access to unknown domains, a way to constantly connect different knowledges and ideas. After working for 2 x 4/OMA’s Beijing office, he founded his own design studio Max Office in 2011. Max Office works with various institutions on design solutions and research projects.

Description is a research project, which, by discussing various facets of this multi-disciplinary word, tries to insinuate and reveal certain phenomena in graphic design and related activities, hence to illuminate the unknown from afar. The eponymous publication is an aggregation of current results from this ongoing project.

A virtual forum was organized during the editing process, inviting guest speakers from different fields (architecture, linguistics, social psychology, statistics, book management, etc.) to interpret the basic aspects of the word “description.” The discussions covered different topics, including languages, methods, desires, content, scenario, standing point, black box, typology, channel, and the worship of ugliness. The interpretations are quite inspiring, from those of pattern language and building methods (architectural design), knowledge management (library science), and the conflicts between different languages (linguistics).

The invited guests have re-read and re-discovered things and matters related to the orthodox subjects from their own perspectives, re-describing the familiar in new ways. By doing so, they have endowed those things and matters with new meanings and definitions. They have also used the same method in their practices, indefatigably trying to establish their individual systems and worlds, to shape their own unique social ideals.

The core of graphic design may not be lying in the visible. We need to build individual systems at a different yet invisible level. We need to re-describe all agendas at this level, meanwhile, to demonstrate an individual utopia through output. Here, graphic design acts more like literature, more as an effective way for us to think, to question, to describe an ideal world. In Description, visible factors including typography act only as the medium for writing, in order to direct us to the invisible.

[Zhang Shoupin]





© Typojanchi 2013