Typojanchi 2013
Seoul International Typography Biennale

August 30–October 11
10:00 am– 7:00 pm
Closed every Monday
Free admission

Culture Station Seoul 284
1 Tongil-ro, Jung-gu
Seoul 100-162, Korea
T. 82-2-3407-3500
F. 82-2-3407-3510


Hosted by
Ministry of Culture, Sports and Tourism

Organized by
Korea Craft & Design Foundation
Korean Society of Typography


Typojanchi 2013
Administration Office
Korea Craft & Design Foundation
5F, 53 Yulgok-no, Jongno-gu
Seoul 110-240, Korea
T. 82-2-398-7945
F. 82-2-398-7999
E. typojanchi@kcdf.kr

Typojanchi 2011

English / 한국어

Graphic identity and printed promotional materials
Various media

Yoo Yoon Seok
Born in 1974, Korea


Yoo Yoon Seok studied graphic design at Hongik University, Seoul, and Yale University, New Haven. He has worked at the New York office of Base Design, and was involved in projects for international clients including Sevilla Biennial 2006; Gwangju Biennale 2008; Gagosian Gallery; Stand; Greene Hill Food Co-op; Wellesley College; Children’s Museum of the Arts, New York; and Orchestra of St. Luke’s. In 2011, he founded the studio Practice in Seoul, and has designed graphic identities, exhibitions, publications and printed promotional materials. Major clients include Nam June Paik Art Center, Yongin; *Design* magazine; Presseum, Seoul; Gwangju Biennale Foundation; and Galerie Perrotin Hong Kong.

The “Supertext” graphic identity Yoo designed for Typojanchi 2013 is based on the idea of spontaneous departure from conventional roles of typography. “Typographic baseline, used in designing typefaces or arranging characters, represents traditional conditions and conventions, while the escaping ‘t’ signifies contemporary typography and its designers who have been actively participating in writing,” according to Yoo. Sometimes the “t” emerges penetrating the layers of “text.” At other times, it surges up leaving behind a cartoon-like figure of gas. The identity captures the playful aspects of “Supertext,” rising above the often serious and authoritative notions of “text.”


Poster. Courtesy: the artist

Exhibition leaflet

Exhibition leaflet. Courtesy: the artist

Talks leaflet

Typojanchi Talks leaflet. Courtesy: the artist


Banner. Courtesy: the artist


Banner. Courtesy: the artist


Banner. Courtesy: the artist

© Typojanchi 2013